In the Republic of Moldova, there are approximately 2 million Internet users who mainly use two social networks: Facebook and Odnoklassniki. At the same time, there is no room for skepticism regarding the influence and the impact of the use of social networks in the election campaigns. The social networks have become a space for access to the potential voters and an indispensable political communication tool. The social networks made possible the democratization of the public opinion, becoming a tool for collecting feedback, listening to marginalized voices and evaluating the success and/or failure. The political parties can no longer afford ignoring the social networks, if they want to accede to power.
The Odnoklassniki social network remained an important environment for the political communication in the campaign for the legislative election held on 24th of February 2019 in the Republic of Moldova, although Facebook’s influence was much more significant in this regard. This study analyzed the content and the behaviour of a number of online communities and political stakeholders during the election campaign in February 2019 and traces the ability of certain stakeholders to influence through Odnoklassniki on segments of the Moldovan population.
Protecting the democratic institutions in the age of the institutionalized misinformation on the social networks primarily implies protecting the truthfulness of the information. The quality of the information we use impacts on the decisions concerning the society in which we live, whether it is a policy option or an electoral decision.